Global Campaign & CRO Specialist for a Sustainability SaaS

We are looking for a Global Campaign & CRO Specialist to plan, execute, and report on global digital marketing campaigns. The role also includes delivering different growth marketing initiatives for Conversion Rate Optimization, whether on our websites, emails, newsletters, or any other medium that can bring in more engagements, MQL, and customers for us.
This full-time, permanent position is available on a remote basis for candidates based in European time zones.

One Click LCA’s innovative carbon accounting and reduction SaaS platform is used in over 140 countries and is growing rapidly. We target construction (where we are the global leader) and manufacturing verticals, responsible for nearly half of global carbon emissions.

You will join the global marketing team and report directly to the Growth Marketing Team Leader. As a member of the team, you will contribute to providing a solid foundation for the marketing team to work independently and effectively, while proactively innovating via new campaign and CRO initiatives to drive global growth opportunities. You will join a supportive, effective, and mission-oriented team in a flexible, friendly work environment, and have a great deal of autonomy in your role.

• Drive global, multi-channel, and end-to-end demand generation campaigns. You have the power to initiate new ideas and work with regional marketing teams to replicate the winning campaign ideas across several or all of our regions.
• Work with Performance marketing to create the best landing pages with CRO for paid ads.
• Own conversion rate optimization on our websites, landing pages, and other relevant mediums.
• Plan, execute, and report on digital ABM campaigns targeting enterprise customers.
• Own growth marketing experiments from planning, execution, to reporting. Experiment, such as testing different CTA text and CTA types for the best conversions.
• Work with Marketing Operations with other CRO activities, such as contact form localization and optimisation
• Support our Academy program with course setup, promotion, and web experience optimization.

• 4+ years of experience running multi-channel digital marketing campaigns from planning, executing, to reporting, ideally in a high-growth B2B SaaS environment.
• 2+ years of experience delivering CRO projects on websites, and other mediums, such as nurturing emails, newsletters, and webinars.
• Result and business-oriented mindset. You want to do things that can increase the conversion rate and contribute directly to the revenue target. You are curious and want to follow the metrics and how they develop over time.
• Strong project management skills to prioritise and deliver projects on time, within budget, and with the highest quality level.
• Clear, direct, and timely communication to work effectively with different teams in marketing and other functions.
• Competent with analytical tools needed to monitor and report on campaign and CRO performances, such as Google Analytics, Hotjar, Salesforce reporting.
• Curiosity to leverage new technologies such as AI to find new ways to engage with and convert customers.
• Understanding of and passion for sustainability, ideally in the construction sector.
• Fluency in English as it is our official working language.
• Bonus if you have run campaigns targeting Enterprise customers.
  

• Work that contributes to a more sustainable and zero-carbon future.
• Substantial freedom – with no fixed hours and remote working.
• Challenges, substantial responsibility and the chance to see the results of your work both in the business and in driving the industry to decarbonize.
• Competitive compensation and opportunity for professional development.
• A dynamic, friendly, motivated and diverse team of professionals.
  

Recruitment Process:

• Screening call
• Interview with the Hiring Manager
• Panel interview
• Chat with the team to get to know each other
  

Interested?

We are waiting for your application until 30 July 2023. Applications are reviewed on reception so please apply quickly.

We train, equip and support the makers of a zero-carbon future to tackle low-carbon design, planning, manufacturing, and procurement using life-cycle assessment to achieve zero.

This is how we do it:

• We train everyone in the world to life-cycle assessment via One Click LCA Academy for free.
• We provide software tools to decarbonize any project or product anywhere in the world.
• We create free resources and policy tools to power all the makers of zero-carbon future.
• We aim to power one million users by 2035.

Maximizing our decarbonization impacts

• We’re training tens of thousands of people for free annually via One Click LCA Academy.
• We provide One Click LCA Planetary, a free embodied carbon software for everyone.
• We author free policy papers and best practice guidelines for governments and businesses.
• Supporting decarbonization outside our direct business
• We invested over 150 000 EUR in the creation of a surplus construction materials marketplace business to reduce site wastage and advanced regulations supporting this activity.
• We have invested 150 000 EUR in the construction of new primary wind power in Finland.
• In 2021, we donated 50 000 EUR to a number of sustainability NGOs to power their work.

Minimizing our internal carbon impacts

• We’re a proud signatory of the World Green Building Council Net Zero commitment and shall achieve zero carbon facilities by 2030.
• We’ve invested in primary wind power generation capacity to power our entire operations.
• We minimize travel emissions by supporting remote work and encouraging public transport.
• We do not serve meat in any company events or dinners and use plant-based milk.
• We operate a paperless business.
• We have a very supportive, highly expert, and friendly team of colleagues.
• We leave staff a great deal of autonomy & freedom; you can get done what needs to get done.
• We have a low hierarchy and support an open flow of information.
• Our team is highly international and represents well over 20 nationalities.
• We work on the same mission together with our customers to create a zero-carbon future.

One Click LCA Ltd are the developers of One Click LCA, the world-leading construction sector carbon reduction platform. We have been in business since 2001 and the software is used in over 130 countries. We value customer success, integrity, curiosity, and excellence. Our growing team consists of more than 20 nationalities, based in 10+ countries.