Product Analyst

We are looking for a strategic, enthusiastic and commercially driven acquisition Lead data analyst to join the user acquisiton team. The broad purpose of the role is to support the Paid/ Organic acquisition teams with performance report, impact analysis among other things. The team is responsible for growing performance of paid channels as well as organic acquisition in close collaboration with the Brand team.

This role is a Lead Data Analyst role inside the UA stream. You will be the main point of contact in the team to analyze the performance of our campaigns and generate insights.  

Some tools we use: Presto, Trino/PySpark, Looker, Atlan (data catalog), Airflow, Jupyter Hub, Superset.

• Act as a strategic data partner for the UA team in the planning and analysis of UA experiments/ campaigns
• Contribute in the process of planning and setting goals for the UA team
• Maintain and develop the reporting system (dashboards, ad-hoc reports etc.)
• Provide strong and proactive recommendations, often challenging the status quo
• Be jointly responsible for ensuring that all activity is set up in a way that allows us to test, learn and optimize

• You have 5+ years of strong working experience as a Marketing / UA Data Analyst with strong analytics experience in the digital marketing industry particularly the mobile or desktop app user acquisition ecosystem.
• You know and understand mobile or desktop marketing metrics and are interested in basic product metrics.
• You have working experience with both marketing and product datasets (attribution, spend, LTV, CPA, ROAS, ROI/ROMI etc.), know how to use statistics for experiments and can analyze them using Python/R if needed.
• You use advanced SQL.
• You have experience in data visualization in Python / Looker / Tableau
• You excel at storytelling the data and insights back to the business with the why and the so-what
• You can confidently influence your peers to develop innovative campaigns and programs
• You understand the nuance between user value and business objectives

Nice to have:

• Experience with global acquisition/winback/brand campaigns and their planning, analysis
• Experience in analyzing campaigns with limited tracking capabilities, such as TV, OOH

Reward

People perform better when they’re happy, paid well, looked after and supported.

That’s just a fact.

On top of competitive salaries, we offer Flo's permanent employees:

• A fully flexible working environment wherever you’re at your best: at home, in our offices, or a mix-and-match of both
• Company equity grants through Flo’s employee share option plan (ESOP)
• Paid holiday and sick leave (dependent on location)
• Fully paid female health and sick leave, in addition to holiday and regular sick leave
• Workations - an opportunity to work abroad for two months’ a year
• Six months' paid Maternity Leave, and one months' paid Paternity Leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
• Career growth, progression, and learning development resources
• Annual salary reviews
• As many free premium Flo subscriptions as you’d like
• A whole host of other benefits (health/pension/social schemes, dependent on location)

Our Culture

It’s pretty hard to condense a culture down to a few words, but we do all have a few things in common.

We’re problem solvers, we’re adaptable, we’re empathy driven and results led.

People here like working in a fast-paced, multi-national, multi-cultural and ever changing environment. Everyone has an impact on a powerful mission, and is happy to roll their sleeves up to ideate solutions and put them in place. Being part of a rapidly growing business means that the answers aren’t always there for us already, but that’s okay; it’s part of the excitement!

If this resonates, we might be the right place for you.