Regional Marketing Manager

A wonderful opportunity for a Regional Marketing Manager in a remote/wfh role based in Poland.

A regional marketing manager translates the short- and longer-term business goals into local marketing strategies. The role includes execution of impactful regional marketing initiatives, using the full spectrum of digital and on-site marketing channels, targeting the Academic & Government research segment. Delivering regional market insight, in-depth understanding of customer behaviours and strong alignment with local Elsevier stakeholders.

• Development of regional/country-level marketing strategy and plan covering retention and growth marketing
• Collaborating with central marketing and regional team members to deliver effective local campaigns
• Maintain a rich & innovative channel mix: on-site events, webinars, Social Media, e-mail, digital advertising, PR and more
• Develop local marketing content based on central assets and aligned with corporate branding guidelines
• Provide local market insights and facilitate strong engagement with our customers, expand and strengthen customer network at key strategic customers
• Track and report on effectiveness of local marketing activities
• Works closely with the sales team

Experienced in Sales Marketing

Creation and Generation of leads

Fluent in English and Polish

Graduate level or above